An easy way to add content to my existing website is to purchase groups of articles on subjects that are related to my business. Such articles are popularly called “PLR articles” or “Private Label Rights” articles. They have been in demand as of lately because they provide content in bulk and I can use it in various ways - as articles for my website, blog entries, forum posts, autoresponder messages - the possibilities are endless. It is easy to locate them and purchase them but, to get the most out of these articles, we must consider re-writing them.

What i like about PLR’s is that it can be used as is and can be marketed as if I wrote it myself or I can refer to it as research material for a project I am putting together. I love that someone else has already done the hard work and did the research for me and put the ideas into an article and I get to reap the benefits. However, there is a drawback. These same articles may be purchased by a number of other website owners who want to use them for their own websites, blogs, and autoresponder messages too. If that happens, then, we will all have the same exact content - not so good - makes us non-original. The best way to use PLR’s to our benefit is to re-write them and tweak them a bit.

If you think about it, if we use the PLR article as is, without changing a single word, it could be damaging to our business. Why? The reason is because search engines can ignore our site for duplicate content. Only one website will be ranked higher than the others and chances are it won’t be ours if there are already several other sites using the same content.

The great thing about PLR articles is that they can be used over and over again. One trick I can share is that when we re-write the PLR article, we need to re-write them in such a way that our readers will find it useful. The thought of re-writing may be daunting especially if writing is not our strongest asset. Note though, that it is easier than most people think. We can either do it ourselves or outsource the re-writing to a virtual assistant.

A trick we can apply to re-writing PLR articles is to personalize the article. Perhaps they deal with an area the we have a personal experience with. We can use that experience by adding a personal anecdote or maybe a short snippet from our life to add more impact to the article. Readers like knowing that the writer of the content is a true to life - human being - one who can relate to where they are coming from.

If we are re-writing an article about parenting little children, let’s add some of our personal parenting tips that we have experienced. Readers will appreciate the honesty and will give them the incentive to use the tip to their advantage. Now we have gotten their attention and hopefully, they would like us and remember to return to our site again for more advice and to take advantage of our products and/or services.

For a step by step guide on “How to re-write PLR articles in less than 10 minutes”, check out http://www.marieynami.com/re-write-PLR.html .

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Have you ever wanted to start your very own ecourse or mini-course? If you are still unsure about what it is exactly and how it can help you increase sales in your business (what ever it may be - digital or physical products or even services), then I have something for you that can help you make a decision. I was invited to be a guest on Internet Marketing Strategy Diva by Elizabeth Ashe. She asked me some basic questions about Mini Courses and how some one can put them together. You can listen to the audio by clicking here!

Below are “Different Ways to Market Your eCourse”

Launching an ecourse is relatively easy, but with all aspects of your business, it’s your marketing efforts that determine whether you succeed in a big way with it, or not. The following are some suggestions to help you get more traffic to your ecourse sign up page.

Before you decide on a method, there are some basic tools you will need. Giving your ecourse its own domain and having a single landing page can help increase your conversion rates.

If a visitor to your site is distracted by links to other information, s/he may navigate away and not come back to your ecourse opt in page. However, if your visitor only sees your opt in, it will be easier to convert them into a subscriber. Keep your sign up page neat, clean, and easy to read. Do not use distracting colors or hard to read fonts. You still need to “sell” the opt in a bit. If you are not the best copywriter, hire one to do the writing for you.

You can market your ecourse online with pay per click programs, such as Google Adwords as well as buying ad space on another website or ezine. Remember to keep your target market in mind. What keywords are they most likely to use when searching for your information? If they were surfing the web, which sites would they most likely visit and which ezines do they most likely subscribe to?

Article marketing is also a smart way to drive traffic to your ecourse. Take one of the articles you’ll be using for your ecourse, and submit it to article directories. Other website owners will publish it on their sites, including your author bio with a link to your ecourse sign up page.

You can even market your product offline. You can create flyers or business cards. Hang them up on bulletin boards and businesses around your area. While you might think this is a small potatoes approach, but big time internet marketing gurus like Jimmy D. Brown and Joe Vitale use flyers to market thier businesses!

You may want to create a direct mail campaign and send postcards describing your ecourse to people in your target market. There are several companies that sell mailing lists. You can enter in the demographics of people you want to market to, and the company will provide you with a list of addresses.

You can even start your own “pay per lead” affiliate program and pay others to promote your ecourse for you. Calculate how much you can afford to spend for each confirmed subscriber. Affiliates will often be happy to be paid .25 or so to send you a new ecourse subscriber.

There are many more ways you can promote your ecourse in order to increase subscribers quickly. These are outlined in more detail at http://www.MiniCourseMoney.com.

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. So, keep your visitors coming back to your site with the following methods:

1) Start a forum, discussion board or chatroom

When you start a forum, discussion board or chatroom, you are providing your visitors a place to voice their opinions and interact with others — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

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